Brand Assets
Core Identity
- Name: Sapience
- Tagline: "Forecast the future with next-gen prediction markets"
- Pillars: Transparent · Permissionless · Open Source
Logo & Avatar
The Sapience logo is a stylized profile icon with horizontal lines. Always use it on a dark background.
- Orange/gold variant — main brand and sports
- Green variant — developer account
- Avatar — used for app icon, social profiles, and favicons
Logo files are available on GitHub.
Colors
Brand Neutrals
| Token | Hex | Usage |
|---|---|---|
| Brand Black | #0B0B0A | Primary background |
| Brand White | #F7F5F3 | Primary text (warm white, not pure white) |
| Foreground | #E5D7C1 | Body text (warm tan) |
| Background | #151513 | App background |
Brand Accents
| Token | Hex | Usage |
|---|---|---|
| Accent Gold | #F5D97E | Primary accent — links, highlights, CTAs, emphasis |
| Brand Green | #2ECC71 | YES outcomes, success states, up indicators |
| Brand Red | #E74C3C | NO outcomes, destructive actions, down indicators |
| Ethena Blue | #91B3F0 | Ethena/USDe partnership references |
Category Colors
| Category | Color | Hex |
|---|---|---|
| Weather | Electric Navy | #4379E4 |
| Crypto | Luxe Violet | #955EE2 |
| Economy & Finance | Deep Green | #359676 |
| Tech & Science | Antique Gold | #D2A62C |
| Geopolitics | Deep Cool Red | #D22230 |
| Culture | Confident Magenta | #D7458E |
| Sports | Burnt Orange | #E77240 |
Typography
| Family | Usage |
|---|---|
| Avenir Next | Headings and display |
| Avenir Next Rounded | Body text |
| IBM Plex Mono | Monospace / code |
Text Styles
| Style | Usage | Properties |
|---|---|---|
| Eyebrow | Section labels, categories | Uppercase, medium weight, wide tracking (0.12em) |
| Headline | Page and section titles | Avenir Next, xl–3xl responsive |
Social Accounts
| Account | Handle | Color |
|---|---|---|
| Main | @sapiencemarkets | Accent Gold #F5D97E |
| Sports | @sapiencesports | Burnt Orange #E77240 |
| Builders | @sapiencebuild | Brand Green #2ECC71 |